The measure was in response to what the U.S. president called “misrepresentation” of Ronald Reagan’s comments.

The ad used the words of former President Ronald Reagan to criticize U.S. tariffs, angering Trump, who said he would end trade talks with Canada. Ontario Premier Doug Ford said he would pull the ad after the weekend, and it ran Friday night during the first game of the World Series.

Following announcements by Stellantis that it is moving planned production of its new Jeep Compass from Ontario to the U.S., and that General Motors (GM) will no longer build its BrightDrop electric delivery van, which was made exclusively in Ontario, the Canadian government is hitting back with a reduction in import quotas for the two automakers.

Premier David Eby announced last week that B.C. will roll out digital ads in the U.S. next month 'to explain who wins and who loses' from additional tariffs on softwood lumber.

President Trump announced Saturday he would place a new 10 percent tariff on Canada after he accused Ontario Premier Doug Ford of launching a misleading ad featuring President Ronald Reagan discussing tariffs.

Trump abruptly terminated trade talks with Canada on Thursday night over an ad paid for by Ford’s government that used excerpts from a 1987 radio address by Reagan in an effort to sway public opinion on tariffs in Republican-held districts.