Ontario’s center-right leader, Doug Ford, says he launched the $75 million U.S. ad campaign hoping to spark a war between free-trade Reagan Republicans and Trump’s MAGA supporters.

U.S. President Donald Trump says all trade negotiations with Canada are terminated over an anti-tariff ad using a clip of former U.S. president Ronald Reagan.

The ad was to begin airing in the United States this week on Newsmax and Bloomberg, the Ontario government said, and then on several other U.S. channels over the course of the following two weeks.